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"...I believe you don't have to sacrifice style in order to be a conscious consumer."

- Jaclyn Patterson

Whether you’ve been stocking up the WFH loungewear you didn’t know you would need or picking up a new blazer to earn brownie points at your next virtual meeting, our guess is you’ve been doing a lot of online shopping during lockdown. While you could pick up one of the two new looks featured on fast fashion sites this season (that may even have dubious suggestions that their mass produced products are somehow good for the environment), wouldn’t you rather have something special, while also supporting the smaller businesses that could really use your help during this time? In the interview above, we got to talk to Toronto-based stylist Jaclyn Patterson about how she is making it easier for you to shop ethically online, by bringing a bunch of amazing, sustainable brands together on one platform called Shopwise.

Follow @shopwiseofficial or get on their mailing list to be first to know when they launch later this Fall. In the meantime, if you need some guidance figuring out exactly what you need to have a wardrobe that makes you look and feel your absolute best, we definitely recommend book a Virtual Style Consult with Jaclyn - sometimes you just want an expert opinion!

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Posted: 10.28.20



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